How to create a sustainable fashion brand from scratch

Creating a sustainable fashion brand involves several key elements, such as using environmentally friendly materials, implementing ethical manufacturing practices, and promoting transparency in the supply chain.

“As consumers, we have so much power to change the world by just being careful in what we buy.” 

- Emma Watson, actor and slow fashion advocate, supporter of Good On You.

Every time you buy something, you vote for the kind of world you want to live in. As Watso believes, we think we should carefully curate a wardrobe that protects the planet.

6 steps to create a sustainable fashion brand from scratch

  1. Materials choosing. Consider using sustainable materials such as organic cotton, linen, hemp, Tencel, and recycled polyester. These materials have a lower environmental impact than traditional materials such as conventional cotton or polyester. Discover about some of the materials we use in our manufacturing productions here. 

  2. Manufacture ethically. Look for ethical manufacturing practices such as fair labor standards and minimal waste. Partnering with manufacturers who prioritize sustainability can help ensure that your brand is aligned with your values. At Lima Apparel we offer wholesale and garment manufacturing services done in a sustainable manner and with ethical practices. 

  3. Supply chain transparency: Be open and transparent about your materials and manufacturing processes. Share information about your suppliers and their sustainability practices with your customers. This can help build trust and loyalty. Avoid plastics and other potential waste that end up in landfills.

  4. Setting-up a marketing strategy. Highlight your brand’s sustainability efforts in your marketing campaigns. Use social media platforms and other digital marketing channels to raise awareness of your brand and its values. Contact us if you need consultancy services both in fashion design and communications strategy. 

  5. Community building. Building a community of like-minded individuals who care about sustainability can help you to connect with potential customers and influencers. 

  6. Continuous improvement. Continuously review and improve your sustainability practices. Set measurable goals, and track your progress towards them.

By keeping these key elements in mind, you can create a sustainable fashion brand that stands out in a crowded market and makes a positive impact on the planet.

Would you like to know more? Book a free consultation directly with us!